In January, I started an ethnographic project to interview people in Seattle’s communities of color about bicycling. I could see that the bike movement here was struggling to promote bicycling in these communities, and based on my advocacy and research in LA, I knew that bicycling did not represent the same things in different contexts. When I started interviewing people, I heard the same description of a bicyclist over and over: white, male, clad in spandex, riding an expensive bike, demonstrating a knowing and entitled use of the road. I sat there feeling invisible, thinking simultaneously that I was doing a good job of not interjecting but also wondering why I, a bicyclist, did not appear in interviewees’ descriptions. So I started thinking about things in terms of “bike justice,” which had appeared in my work previously to refer to bringing the benefits of bicycling to marginalized communities. What if bike justice could mean expanding the idea of who uses bicycles and what we do with our bicycles? Equity and bicycling go hand in hand. This website aims to do two things: one, highlight the existing diversity in who is promoting and using bicycles in Seattle. Two, create a space where new images of bicycling can emerge for Seattle and beyond.